Top 5 Reasons to Advertise in the Northside news – 2013 Deadlines and 2013 Ad Rates

Advertisers: We now accept online credit card payments (with an administrative fee). Please call Abha at 661-0060, ext. 3 to learn more about this option.

The Northside News is a free community newspaper distributed every two months by bulk mail to 13,000 households and businesses on Madison’s Northside.

Most people keep our paper around until they receive the latest issue, so your ad is right at hand for your customers.

The Northside News uses walk-sequence saturation mailing, reaching close to 100% of Northside addresses, including apartment buildings and many individuals who do not subscribe to other newspapers.

Questions? Interested in reserving ad space?
Who can advertise?
Are you a first time advertiser?
What is the column rate per inch?
Do you offer color ads?
What are your ad sizes and rates?
What are the deadlines?
What format is correct for my ad?
What if I need help?

Questions? Interested in reserving ad space?

Please call Abha Thakkar at 661-0060, ext. 3 or email.

Who can advertise?

We accept digital ads from advertisers in and outside our publication area.

NOTE: Due to federal nonprofit bulk mail regulations, we cannot accept ads from insurance companies, travel agencies, or any ads that promote credit cards or have credit card logos on them.

Are you a first-time advertiser?

We require new advertisers to prepay before publication. Regular advertisers are billed once the paper is released.

What is the rate per column inch?

Ad rates are $15.00 per column inch for grayscale ads. We offer special rates for nonprofits. Please contact Abha Thakkar at 661-0060, ext. 3 or email for more information on our nonprofit rates.

Do you offer color ads?

Yes! We accept full color ads! Color ads are reserved on a first-come, first served basis, as space for color ads is limited.

For color ads, please see the standard ad sizes and pricing (listed below) for additional color charges.

What are your ad sizes and rates?  Ad Rates for 2013

Ad sizes include sixteenth page, eighth page, quarter page, half page and full page sizes.

Sixteenth Horizontal – $60 (For color, add $20)
This ad is 2 columns wide by 2 inches tall
4 7/8 inches wide and 2 inches tall

Sixteenth Vertical – $60 (For color, add $20)
This ad is one column wide by 4 inches tall
2 3/8 inches wide and 4 inches tall

Eighth Vertical – $120 (For color, add $35)
This ad is one column wide by 8 inches tall
2 3/8 inches wide and 8 inches tall

Eighth Square – $120 (For color, add $35)
This ad is 2 columns wide by 4 inches tall
4 7/8 inches wide and 4 inches tall

Quarter Page – $240 (For color, add $55)
This ad is 2 columns wide by 8 inches tall
4 7/8 inches wide and 8 inches tall

Half Page – $480 (For color, add $100)
This ad is 4 columns wide by 8 inches tall
10 inches wide by 8 inches tall

Full Page – $960 (For color, add $190)
This ad is 4 columns wide by 16 inches tall
10 inches wide and 16 inches tall

Inserts are available. Please call for rates (661-0060, ext. 3).

Odd size ads are an option, but please call first. Ads that are taller than the standard ad will be charged by the column inch.

What are the deadlines?

Please contact Abha Thakkar at (608) 661-0060, ext. 3 via email for our current deadlines.

Reservation deadline and ad deadline
If you want to run ad ad, you must reserve space prior to sending your ad. Reservation deadlines are three weeks prior to paper delivery. We cannot guarantee ad space after this date, and all ad space reserved will be billed, even if you do not send your final ad.

Ad deadlines are when final versions of your ad are due in our office. This is one week after the ad reservation deadlines, two weeks prior to paper delivery.

If you need assistance with your ad, contact us prior by the ad reservation date to allow plenty of time for you to view your ad before it goes to print.

What format is correct for my ad?

We accept ads at Adobe PDF files, 1200 dpi. We cannot guarantee the print quality of ads we receive as other file types. If you cannot send us a PDF file, please call us to talk about options and ensure we can process your ad on our computers BEFORE you put forth time and effort in creating your ad.

Black and white ads must be grayscale PDF files.

Color ads must be CMYK PDF files. Spot colors do not work.

If your ads are not in the proper format, they will be returned to you for corrections.

What if I need help?

We also offer design and layout services in our offices. We gather your information and create an ad for you.

If you need assistance with your ad, contact us prior by the ad reservation dates listed above to allow plenty of time for you to view your ad before it goes to print.